Eat well, drink better
Wine Experiences: Tastings, Tours, and Exclusive Activities in Italy
Discover the best tastings in Italian cities : select wine shops , refined wine bars , and food tours in the heart of historic city centers . Perfect for those who want to savor DOC and DOCG wines in evocative urban settings, surrounded by art, history, and authentic atmosphere.
The best Gift Cards
The generic Gift Card
Valid for all experiences




Valid for 12 months
Wine Shop Experiences: The Heart of Wine Tourism in Italy
Wine experiences are the best way to discover Italian wine culture. From guided tastings to gourmet dinners paired with the finest wines , to food and wine tours in historic cellars , every activity is designed to let you experience wine like you've never experienced it before.
Wine tastings in the best wine shops
Booking a tasting at a wine shop means immersing yourself in a unique sensory journey: aromas, flavors, and stories told directly by sommeliers and local producers. Whether you're a wine enthusiast or a novice, you'll find experiences to suit every level, from tastings of fine red wines to fresh and aromatic whites , all the way to the most prestigious DOC and DOCG labels .
Food and wine tours and special activities
In addition to traditional tastings, many wine shops offer guided tours , food and wine pairing workshops , and exclusive masterclasses . You'll discover winemaking secrets, professional tasting techniques, and interesting facts about Italy's most famous wine regions, such as Tuscany, Piedmont, Veneto, and Sicily .
Book your wine experience in just a few clicks
Like on a major travel platform, you can choose, compare, and book the winery experience that best suits you . Each offer is carefully selected to ensure quality, authenticity, and safety. You'll find transparent prices, genuine reviews, and free cancellation on many activities.
Why choose our wine shop experiences?
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✅ Only certified wine shops and cellars
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✅ Authentic and professionally guided experiences
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✅ National coverage with a focus on top wine destinations
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✅ Simple, fast and secure service
Perche scegliere noi?
You can do this directly online by choosing from the available offers.
On average, 1 to 3 hours, but some gourmet experiences or comprehensive tours can last up to a full day.
Experiences are available throughout Italy: Rome, Florence, Milan, Turin, Bologna, Naples, and many other destinations.