VIP Cellars: When Celebrities Meet Wine

The world of wine fascinates not only oenologists and enthusiasts, but also numerous celebrities who have chosen to invest in viticulture, creating prestigious labels that reflect their style and passion. Let's discover some of the most celebrated wineries founded by famous people:

  • Ugo Tognazzi : The Italian actor cultivated his passion for wine on his estate in Velletri, Lazio, producing wine for personal use and passing this tradition on to his children.

  • Sting : On his Il Palagio estate, located in the Tuscan hills, Sting produces organic wines such as “Sister Moon” and “Message in a Bottle”, following the principles of biodynamics.

  • Brad Pitt : Owner of Château Miraval in the south of France, he made Miraval rosé famous, appreciated for its freshness and quality, with a commitment to sustainability and biodiversity.

  • Madonna : She invested in an estate in the Alentejo region of Portugal, known for its robust and distinctive wines, seeking to create a winery that reflects her independent spirit.

  • Yao Ming : The former NBA star founded Yao Family Wines in Napa Valley, producing high-end wines, particularly Cabernet Sauvignon, with the goal of bridging American and Chinese winemaking cultures.

  • Salvatore Ferragamo : At the helm of the Il Borro estate in Tuscany, the Ferragamo family produces organic wines that combine elegance and tradition, offering unique experiences combining wine, art, and culture.

  • Roberto Cavalli : In Chianti, the famous fashion designer produces wines such as "Cavalli Tenuta degli Dei", which reflect his bold and sophisticated personality, bringing his distinctive mark to the world of wine as well.

These wineries demonstrate how wine can be an art form and a form of personal expression, as well as an investment. Each bottle tells a unique story, tied both to the region and the celebrity who created it.


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Curiosities about the world of wine

Red wine is served between 16 and 18°C, white wine between 8 and 12°C.

The cork stopper allows for micro-oxygenation which is essential for the aging of wine.

The term "terroir" refers to the combination of soil, climate, grape variety, and winemaking techniques that make each wine unique.